Xiaomi Accelerates Smartphone Launch to Challenge Apple’s iPhone 17

Chinese consumer electronics giant Xiaomi is fast-tracking its smartphone release schedule to directly compete with Apple's upcoming iPhone 17 series. The company plans to leapfrog from its Xiaomi 15 model to launch the premium Xiaomi 17 Pro and Pro Max devices this month, marking an aggressive play in the high-end smartphone market.

Apple unveiled its redesigned iPhone 17 series and ultra-thin iPhone Air model at last week's annual event, with retail availability beginning this Friday. Xiaomi founder Lei Jun expressed confidence in matching Apple's latest generation devices, stating the company is prepared to 'face the challenge' head-on.

The accelerated timeline comes as consumers globally rush to pre-order Apple's new iPhone models across key markets including the US, Europe, and China. Xiaomi's strategic MOVE signals intensifying competition in the premium smartphone segment as manufacturers vie for market share ahead of the crucial holiday season.